Everyone should know by now lawyers and attorneys have a specific niche. By having a website or digital presence, it can be beneficial for you, but on a higher level, you will be playing with a lot of other lawyers. You will be competing with several lawyers, especially in your particular niche. It would be best if you had law firm SEO strategies as it gives you several opportunities and opens up your scope for your business expansion.
Like all businesses, there are some unique SEO techniques for law firms.
Read also: 5 Digital Marketing Strategies for Law Firms
Some of the best law firm SEO strategies are:
One of the most basic and essential steps in optimizing any online business space is keyword optimization. It brings visibility to your business on various SEOs.
- Competitive keywords- These keywords are mainly closely related to the main product.
- Company or brand-specific keywords- If you want to get the SERPs visible, then the company or brand-specific keywords are one of the best law firm SEO strategies for an attorney.
2. Optimize your page with your targeted keywords:
You need to ensure the primary elements of your homepage, including headlines, subheaders, etc. Your headline must include keywords, and subheaders must be optimized with your keyword that you would like to rank for. Furthermore, your images, title tags, etc. play an essential role in your SEO.
3. Scope out your competition:
After you have decided on your targeted keywords, then you also need to search for those keywords on Google to see where you are ranked as compared to your competition. It will give you a better idea of who you are mainly competing against. It will also help you in improving your visibility. Furthermore, you can also adjust the keywords.
4. Customize how your law firm appears in search results pages:
You should include Metadata For each page of your website as this is the information about your website that shows up in search engine result pages and tells users and search engine algorithms.
The main component here is title tags and meta description. Title tags tell the users and search engine algorithms about what your page is, while meta description is a synopsis of what is included in the page
5. Ensure your website is mobile-friendly:
As the majority of the people today use mobile devices to search for lawyers, it is essential to have a mobile-friendly site to have conversations. Experts who work at best SEO services for attorneys, best law firm SEO companies, SEO for law firms state that mobile-friendly features are also an essential feature in the search engine optimization of the site.
6. Enhance your law firm website page load speeds:
How fast your website loads is as critical as the keyword usage and mobile-friendliness in using the keywords. You can use Google’s page speed insights tool to check the page of any site. If your site gets a low page speed score, then you can improve it by reducing the size of the image and save images as JPGs if possible.
7. Create keyword specific website pages:
If a website offers a relevant, user-friendly experience, then your website is most likely to be ranked higher. When you create a keyword specific website page, then it is most likely to benefit visibility while offering your website visitors with more in-depth information. While creating this page, you also need to use an SEO friendly URL and also optimize your title tag.
8. Track your keyword ranking:
Keyword ranking is ideally a ranking under which your site is ranked by search engines for a specific keyword. It is essential information shown by the website. The research conducted by best SEO services for attorneys, best law firm SEO companies, SEO for law firms concludes that at least half of the search engine users make their choice based on the first page results.
All you need to do is go with a simple method of searching your keywords and find where your website is ranking.
9. Optimize your profiles on Avvo and Superlawyers:
Under On-site and off-site SEO optimization, you need to have an online presence on websites other than your own. Ideally, these profiles can be optimized for legal specialty and the state or city practice law. It will help your website rank higher in the search results as the content of these sites is consistent.
10. Enhance your firm’s SEO with Google My profile:
Ideally, Google, my profile is a tool that can go a long way towards driving traffic to your website and enhancing your online presence. It provides you an opportunity to improve how your law firms show up in Google Search.
Thus, lawyers and attorneys are most likely to gain a lot of online presence and business by implementing these SEO strategies.
Sophia is an expert marketing Consultant and Blogger at Conroy Creative Counsel, providing digital marketing for law firms.