SEO experts are always finding new ways to improve their current rankings. Without constant improvement, you won’t even stay in your current position on the SERP.
It’s getting increasingly harder to grow your site with SEO alone, but there are still quite a few things that you can do or steps you can take to make your website higher and higher on the SERP.
Here is how you too can turbo charge your SEO efforts:
1.Use the right images.
Using images on your site is a great way to improve the user experience, which in turn enhances SEO. Let’s dive a little deeper.
Humans are attracted to visuals and are keen to find something that stands out from the ordinary.
One of the absolute best things that improve SEO is to post unique images. U use photos that you have captured yourself or illustrations that have been tailored made for the content present on your site.
Once you have selected the right image, make sure to compress it before using it on your site. You wouldn’t want to have your images slow down your site. Make sure that your photos are responsive as well. People will use their phones as well as desktops to access your site, which means that your images need to look great on all devices.
Another trick that you need to do is to use alt tags. Try to place a core keyword or two in your alt text, and you should be fine.
Avoid overly used stock photos. People get irritated if they continue to see the same thing over and over again. Stock photos are a great way to save time and money, but you also need to realize that other people use the same images as you. Limit the use of stock photos, and stick with the photos you make on your own.
2. Optimize your content.
Optimizing the content of your site is a never-ending process. You need to make sure that everything on your site is relevant to your online visitors. Once you’ve made your site pretty for your visitors, the next thing you will need to do is to optimize it for search engines.
The first thing that you need to optimize your content is quality. If you have bad content on your site, you’re not going to help anybody.
The best way to make content that people and search engines alike are to write user thinking. Address problems that your audience might have present it in a way that is easy to understand, and make sure that your content is long enough to convey as much valuable information as possible.
3. Make your content shareable.
One of the main reasons for creating content is to drive traffic to your site and to convert the online visitors who come to your site. But search engines can only provide you with so much traffic. More visitors mean that you’re getting a larger number of people to convert. And the literally easiest way to do this is by using social media.
Social media has become an essential component of any digital marketing strategy. If you can make one of your posts on social media go viral, then you will immediately see a spike in your traffic. Not only that, but you will be building brand awareness for your brand as well.
The best way to get your content seen by as many people as possible is to enable sharing options and make them. If your site is built on WP, you can easily install any popular plugin. Just make sure that the plugin has an active development team working on it and releasing periodic updates.
1. Keep optimizing and finding new keywords.
Keyword research (KR) is without a doubt, one of the most fundamental components of SEO. Without it, you won’t be able to do effective SEO.
You should have access to paid tools like Ahrefs or SEMrush, but tools like Ubersuggest are here to help you do proper research even if you don’t. With Ubersuggest, you can find new keywords with relative ease and determine whether they are good enough to be included on your site.
Optimizing keywords on your site is all about strategically placing them in a way that doesn’t hinder user experience. You also need to remember that keyword stuffing is a bad practice and can severely hurt your website’s reputation.
2. Maintain your site.
With SEO, there is always something that needs to get done. Whether it’s on-page or off-page, or even technical SEO, the number of SEO tasks will keep you busy always.
If your site is growing, you should periodically check the accuracy of the content on your site. Google does not like it when websites don’t update their content. Make it a habit to freshen up your web page content by adding new findings and insights.
Make sure to conduct periodic SEO audits.
If you’re familiar with SEO, you will know that Google quite frequently sends out an update for its algorithms. Each update can bring new challenges for SEO practitioners who dive into a frenzy to get their rankings back to where they were before or even improve them.
Use something like a live chat app or chatbots to give a professional, customer centric look to your website.
SEO audits will help you identify any broken links on your site, the site’s spam score, any duplicate pages, and a whole host of other things. A detailed SEO audit will also bring to light all of the places that your website was lacking and how you can make it better.
As you may already have realized, SEO is a long-term marketing strategy that will give you long-term returns on your investment. The greatest thing or task you can do to improve your website’s organic visibility is to concentrate on finding ways to improve user experience, as search engines are paying more and more attention to their users these days.
Start by implementing the things mentioned in this article, and you will have slowly built a poised website to grow and prosper.
Hamzah Adil is a digital marketing executive for Swift Chat – a live chat app designed to aid your customer support and sales teams. Find him on Twitter.