Trends and technologies change quite frequently. Each year is marked by introducing a new trend or technology that immediately becomes the highlight for the entire year, with every developer trying it out and every CTO keeping a keen eye on its progression.
Businesses looking for expansion need to make sure their software product is built on the latest technologies to stay in the game; otherwise, their outdated websites and web apps will be left behind, incurring major losses.
So, what are those web development trends of 2021 that you need to keep in mind?
- Voice Search Optimization
- Motion UI
- AI-powered Chatbots
- Mobile Responsive Design
- Accelerated Mobile Pages and Better Load Speeds
1) Voice Search Optimization
Long gone are the days of typing in the search bar and doing everything by hand. Now, with smart voice assistants making it easier for users to simply carry out their tasks without having to hold the device has pushed the need to have voice search support throughout all websites and web apps a must.
Look at the statistics; from 2008 t0 2016, these voice searches multiplied by 35 times – that is a significant hike. Moreover, Siri is used once a day by 19% of the people, while 55% of teens use voice search daily. Taking things further and speaking about 2021, then 50% of the search queries will be done via voice search.
So, you can get an idea of how popular this search form has become, and with the majority of the people depending on it, your product should include it to enhance the user experience.
Now speaking about your website, your voice search should be voice-activated as the majority of users visit your website from their mobile devices.
2) Motion UI
Considering how easily distracted we humans are and known to have a goldfish’s attention span, it has become essential to retain their attention to the areas that matter. For this, motion UI is the best option and a trend of 2021.
With the suffering attention spans of humans, the best way to grab their attention and keep them engrossed is through a motion UI effect that designers can incorporate within their websites.
3) AI-powered Chatbots
In a time where instant-service and gratification are the components that retain your users, AI-powered chatbots are revolutionizing the customer service industry. Gartner predicts that nearly 85% of customer interactions will be conducted without any human involvement from the business’s end by 2021.
With this latest technology already in the market and being applied by many industries, chatbots have become the cost-effective replacement and efficient replacement of customer service representative workforce. This relieves you from the cost of hiring an entire department that won’t even be available 24/7. However, chatbots will be there to assist your visitors with the basic to complex queries depending on the time their self-learning algorithm took.
Either way, it is a great option that not just businesses but consumers are also preferring to communicate with the brand – nearly 48% to be precise. Clearly, the future of customer service looks heavily inclined towards live chatbots then towards agents.
4) Responsive Design and Mobile-Friendliness
A responsive design or, more importantly, mobile responsive design has become a necessity more than just something more convenient to have. With the majority of websites and web traffic, in general, being generated from smartphones, your design should be able to adjust to all screen sizes without comprising the user experience.
Consider these statistics for better understanding; according to Statista, the second quarter of 2021 generated 51.53% of global website traffic – that’s half the web traffic from around the world. So, do not take making your design mobile-screen adjustable non-seriously.
Even Google released its mobile-first indexing rule in 2019, making it criteria for better ranking. So, if your business is lagging and hasn’t made a mobile-responsive design, then it is high time to invest in a design that works on all possible screen sizes.
For this, you have plenty of software development companies in Houston for you to choose from. Your tech partner will not only take your business objective under consideration when revamping your site but also make sure to apply the latest design trends to provide an impeccable user experience to your visitors.
5) Accelerated Mobile Pages and Better Load Speeds
As mentioned that with the introduction of super-fast networks like 5G, the consumer demand for fast loading website pages seems reasonable. To curb the demand and improve the experience overall, Google introduced AMPs – Accelerated Mobile Pages. These pages can include rich video content, animations, graphic work and various ads displaying and still load instantly on any mobile screen.
AMP pages give your website a ‘Sonic’ boost and allow your website to load within 0.7 seconds compared to a non-AMP website that takes a median load time of 22 seconds.
This feature is even better for eCommerce websites as the accelerated pages increase their sales by 20% – which is a massive jump. If your website isn’t running on AMP, then you might as well take the time and resources to invest in converting your pages. This will drive higher engagement and even better brand awareness. Not to mention the ‘word of mouth’ marketing that you will benefit from by serving them a speedy and well-built user experience.
Web development trends change with the progression of technology and changing consumer behavior. If your business is looking to improve their website, Google ranking, and ultimately factors about business growth such as traffic, engagement, and conversions – then it is best advised to develop a great website incorporating the latest web trends. Some of which we already discussed in detail.